THE BRIEF:

NuCHI is known for its unique fusion of ancient spiritual wisdom and modern science, offering transformative experiences that promote holistic wellness. As wellness brands continue to grow in popularity, NuCHI sought to refresh its appeal for a younger, more mindful audience.

 

The objective was to build on NuCHI’s brand identity from the provided photo shoot content. NuCHI provided specific design guidelines and a clear vision for the photo shoot.

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THE CONCEPT:

For this campaign, I followed the founder's precise design requirements, working collaboratively with stakeholders to bring their vision to life. My role was to use the provided content and strictly adhere to the established design guidelines to create a cohesive brand identity that aligned with NuCHI’s core values and the founder's vision.

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THE EXECUTION:

• Created Marketing Collateral: Email Sales Funnel, Homework, Pop-up Menu, Modules for 13 weeks, & Album Cover Art

• Developed Brand Identity in line with the Founder’s Specific Design Requirements

• Built Website following the Founder’s Design Specifications

• Designed Social Media Layouts, Edited Videos/Photos, & Wrote Captions

• Extracted Content from a Six-Month Course for Digital Use

• Procured and Managed a Team of Global Developers

• Delivered Strategic Messaging & Copywriting

• Executed Post-Production & Editing

• Delivered a High-Resolution Logo