THE BRIEF:

Rose Thorn is a luxury brand dedicated to providing intentional, healing-centered jewelry that embodies both aesthetic beauty and holistic wellness. With the goal of expanding its reach and solidifying its identity, Rose Thorn sought to elevate its brand presence through cohesive marketing, engaging content, and premium product design. The brand had a clear vision for its aesthetic and specific design requirements, and my role was to bring these elements together while managing a global team of developers, manufacturers, and designers.

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THE CONCEPT:

For this campaign, I worked within the established vision and design guidelines provided by Rose Thorn’s leadership. My focus was on creating seamless marketing collateral and social media content that reflected Rose Thorn’s luxury appeal and deep-rooted emphasis on wellness. By combining strategic messaging with carefully curated visuals, I ensured that the brand’s essence of intentional design and healing was conveyed across all touch points.

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THE EXECUTION:

• Created Marketing Collateral: Email Sales Funnel, Educational Tiles, 50+ Page EBook, Pop-up Menu, 3D Packaging, & Jewelry Designs

• Led Global Project Management: Coordinating with Manufacturers, Designers, and Developers

• Designed Social Media Layouts, Edited Videos/Photos, & Wrote Captions

• Delivered Strategic Messaging & Copywriting

• Managed Post-Production & Editing

• Delivered a High-Resolution Logo