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MOTHER INTERIOR

THE BRIEF:

Mother Interior is a minimalist, luxury interior design brand founded by Andrea de Lancellotti, with a focus on creating sustainable, intentional, and elegant living spaces. The brand sought to establish its identity and expand its presence by developing a cohesive visual identity, supported by the launch of its new podcast, also named Mother Interior. Our role was to bring Andrea's vision to life through strategic branding, engaging marketing, and thoughtful design that reflects her commitment to sustainable interiors and minimalist beauty.

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THE CONCEPT:

For Mother Interior, we worked closely with Andrea de Lancellotti to reflect her brand's core values of simplicity, sustainability, and timeless bold design. The focus was on creating sleek, minimalist marketing materials and podcast branding that aligned with her design ethos. Through strategic messaging and thoughtfully curated visuals, we ensured that Mother Interior’s core themes of dynamic living, minimalist design, and luxury resonated with her audience.

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THE EXECUTION:

  • BRAND IDENTITY: Developed a signature logo, minimalist color palette, and refined brand assets, establishing a cohesive and elevated visual presence for both the interior design brand and the podcast.

  • MARKETING COLLATERAL: Designed launch materials, including podcast artwork, promotional posters, a billboard campaign, and custom 3D visuals, all reflecting the minimalist elegance of Mother Interior’s style.

  • CREATIVE DIRECTION: Led the overall aesthetics, crafting clean layouts and refined copy that captured the essence of the brand’s interior design philosophy and vision.

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The Mother Interior is more than a podcast—it’s a movement for mothers, creatives, and entrepreneurs who are passionate about home, design, and legacy. We’re dedicated to helping you curate a space that reflects who you are and where you want to go.

From personalized interior design tips to heartfelt conversations with trailblazing women, we explore the intersection of home, creativity, and entrepreneurship.

Whether you’re dreaming of a custom furniture piece, launching a business, or simply looking for ways to elevate your environment, we’ve got you covered.

Let’s create homes that ground us, inspire us, and uplift future generations.

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Lilac and Ground Cinnamon Building Blocks Brand Pattern

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This pattern, featuring bold lilac and ground cinnamon square puzzle pieces, captures the essence of Mother Interior’s design philosophy—where creativity and structure meet. The vivid contrast between the colors symbolizes the harmonious balance between vibrant innovation and meticulous planning. Each square represents a piece of the design journey, fitting together to form a cohesive, visually stunning whole.

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The interplay between the energetic tones embodies the dynamic process of creation, showcasing how diverse ideas, textures, and inspirations come together. This unique design reflects Mother Interior’s approach: daring yet grounded, bold yet balanced, always leading with innovation while embracing a sense of order and purpose.

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The Mother Interior is the go-to podcast for women balancing motherhood, entrepreneurship, and design. Join Andrea de Lancellotti as she dives into thought-provoking conversations with powerhouse women who are building legacies, redefining what it means to be a mother, and creating spaces that inspire. From interior design tips to life-changing entrepreneurial advice, each episode is packed with wisdom, real-life stories, and actionable insights. If you’re a mother or a creative looking to elevate your home and life, this is the podcast for you. Because, at the end of the day, Mother Knows Best.

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