wake coffee
THE BRIEF:
​​Wake Coffee is a bold yet minimal coffee brand that embodies organic, sustainable practices while offering full sensory café experiences. With a focus on ethically sourced coffee beans and an innovative café atmosphere, the brand sought to build a distinct identity that reflects both energy and boldness. Our role was to shape Wake Coffee’s vision through strategic branding, engaging design, campaign direction, and a memorable in-store experience.
​
THE CONCEPT:
​​We developed a creative campaign that communicates the essence of Wake Sensory Studio through strikingly bold yet minimalistic designs, highlighting the organic nature of our coffee and the multi-sensory encounters we offer. The campaign reflects Wake’s values of sustainability, mindfulness, and sensory exploration, positioning the brand as a leader in innovative coffee experiences.
​
THE EXECUTION:​
-
BRAND IDENTITY: Logo suite, bold typography, and versatile design elements inspired by geometric patterns such as zebra stripes and checkerboards. This established Wake Coffee’s strong, vibrant personality while retaining a bold elegant minimalism.
-
MARKETING COLLATERAL: Designed posters, packaging, and print copy that reflect the dynamic yet soothing ambiance of Wake Coffee. Each piece balances bold visuals with calming undertones, reinforcing the brand’s mission to drive awareness and deliver a unique product and experience.
-
CREATIVE DIRECTION: Led the overall aesthetics by curating a modern, clean visual identity that included minimalist packaging and refined messaging, ensuring every element communicated Wake Coffee’s dedication to organic, sustainable products and rich, memorable moments.
.png)
1. Wake & Bake - Bold contrast, fiery flavor.
Flavor: Spicy Cinnamon & Dark Chocolate
​
Just like the bold contrast of zebra stripes, Wake & Blaze beans combines the intensity of dark chocolate with the warming spice of cinnamon, giving a sharp, energizing jolt with every sip. It’s a flavor that’s as bold and daring as our loud stripes—perfect for those who want to awaken their senses with a bit of spice.
​​
​
2. Rise & Shine - A bright burst of flavor in perfect harmony.
Flavor: Citrus Zest & Sweet Caramel
​
The checkerboard represents variety, balance, and conceptual thought, much like the vibrant blend of citrus and caramel in Rise & Shine. This blend delivers an energizing zest while balancing it with the smooth sweetness of caramel, symbolizing the surprising yet harmonious experience that every visit to Wake Coffee offers.
​
​
​
3. Drift & Dream - Sip, savor, and drift into calm.
Flavor: Lavender & Honey
​
Echoing the calming flow of wavy lines, Drift & Dream is a smooth, floral blend of lavender and honey designed to soothe and relax. This flavor is perfect for unwinding, reflecting, or redirecting.
​
​
​​
​
4. Ground & Glow - A smooth blend that warms your soul.
Flavor: Vanilla & Coconut Sugar
​
Circles represent wholeness and warmth, just like Ground & Glow, a classic blend of organic vanilla and coconut sugar. The flavor is simple yet comforting, embodying the idea of connection and balance, like a familiar cup shared with friends. Its richness provides a sense of grounding, with a natural sweetness that leaves you glowing. That wellness glow.
​
At Wake Coffee, we believe that coffee is more than a quick jolt of energy—it’s a journey, an awakening of the senses. Our coffee beans are organically and sustainably grown, sourced with care, and brewed to perfection. But what truly sets us apart isn’t just our exceptional coffee; it’s the experience that comes with every cup.
​
Step into one of our cafés and discover a space that invites you to slow down, breathe deeply, and embrace a full sensory escape. Whether it’s the soothing scent of lavender from our diffusers, the sound of live poetry or local musicians, or a menu that surprises your palate with unique pairings, no two visits are ever the same. Every moment at Wake Coffee is designed to inspire mindfulness and creativity, offering something more than just coffee—a space where you can feel truly awake.
​
We create a quiet haven in a busy world, offering more than just great coffee. Our cafés are designed to be a sanctuary of stillness, with poetry readings, curated food, live music, and sensory enhancements like essential oils diffusing calm in the air. At Wake Coffee, we don’t just serve coffee; we awaken your senses, nourish your mind, and provide an experience worth savoring.
Symbolism of Shapes for Wake Coffee Brand
Wake Coffee’s visual identity is not just about coffee—it’s about awakening, uniqueness, and a blend of boldness with calm. The use of four distinct shapes within the brand’s design is meant to represent the multifaceted nature of both our coffee and the experiences we offer. These shapes each contribute to creating a visually striking yet balanced representation of Wake Coffee's philosophy.
Wake & Bake
-
Long, Thick Zebra Stripes
Zebra stripes symbolize contrast and balance. Like the experience at Wake Coffee, the interplay between bold, thick lines and soft spaces evokes the combination of being awake and at ease. The alternating stripes represent the duality of our brand—bold flavors and minimal, calming ambiance. Just as the zebra is both wild and graceful, Wake Coffee is both energizing and peaceful, loud yet slow. The stripes create an immediate visual impact, pulling you in while maintaining a clean, minimalist edge.
Drift & Dream
-
Wavy Lines
The fluidity of wavy lines represents the smooth journey that each cup of coffee at Wake offers. These lines symbolize the calm and relaxation that envelops you as you enter our space. Like the calming ripples of water, Wake Coffee is designed to help you unwind, slow down, and awaken your senses one step at a time. The flowing shape echoes the organic nature of our coffee beans, grown sustainably with care, while also evoking the sensory experiences that transport you beyond just a regular café visit.
Ground & Glow
-
Bold Circles
Circles represent wholeness and community. A cup of coffee is often about more than just the drink—it’s about connection, whether you’re sharing a conversation or reflecting in quiet solitude. The circular motif symbolizes the inclusive, warm nature of Wake Coffee’s spaces, where everyone is welcome to experience something new. Additionally, circles remind us of the infinite possibilities and evolving experiences we offer, from live music to unique food offerings and sensory activations.
Rise & Shine
-
Checkerboard Print
The checkerboard symbolizes variety and unexpected experiences. Much like the alternating pattern, every visit to Wake Coffee presents something new, whether it's the aroma of lavender or a live poetry performance. The checkerboard also reflects the structured, reliable consistency of our high-quality, sustainably grown coffee, while the differing squares represent the creative and surprising nature of our ever-evolving in-store events and food pairings.
%20YELLOW%20LIGHT%20BLUE.png)
